Marketing And Advertising
Marketing Models for the AI Era
The changing role of brand, media, and experimentation as AI reshapes demand generation and customer experience.
Priya ShahJan 12, 202611 min readIn collaboration withAdobe
Inside the report
Executive Summary
The paper explains why creative operations and media thinking need to be redesigned around intelligence amplification rather than scale alone.
Key finding
More than half of leaders expect AI to shift media spend allocation
What you’ll learn
- 01Brand durability in AI-mediated discovery
- 02New media mix models for fragmented attention
- 03AI-assisted creative testing at enterprise scale
Complimentary research
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Marketing Models for the AI Era
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